19 Vis Com with Rod
Back to City Lit on Wednesday for more 'tasting' of options and Visual Communications was to the next sample. There was discussion of kick starting creativity with different devices - some felt this artificial but to my mind the point is always to start and some random spontaneous elements always arrive however we choose to venture. I created a sort of 'I Ching' with the idea of a coin leading to text and image extracted from a newspaper. (I see that none other than John Cage was an I Ching fan) Rod spoke about the branding crossover with art and the virtue of removing/restricting colour palette - we were invited to select 3 colours to work with using published 'glossy' magazines as source - I chose a simple Black, Red and Yellow. After making a sort of sample sheet of styles we arrived at a form of brand - mine was in group review likened to a flag. We then worked with text to produce something |(I suppose|) provocative. We were given the example ...